Outlook Magazine Annual Edition 2016
Solid HD+ Launch in Odisha
With the commitment to fulfil the ever-changing consumer needs, MHIPL launched a premium product Solid HD+ cement. This Yug Yug ke Liye product comes with a dual promise of High Durability and High Designability.
Managing Director Mr. Ranjith Rao, accompanied by President- Marketing Mr. Vijayvardhan Rao, Sr. VP- Marketing Mr. P J Mathai, AVP- Marketing Mr. Sanjeev Gupta and AVP- Works Mr. P Sreedhar, presented the new brand to the people of Odisha and further eastern markets on 5th May 2015 at Bhubaneswar. Having achieved a respectable volume in Odisha, it could not have come at a more opportune time. More than six months of market research and extensive study on the specific construction needs of east India, due to the harsh climatic conditions prevalent there, led to a very detailed planning for Solid HD+.
There was a wide coverage of the launch, both in print as well as electronic media. The new TV commercial and the product brochure were unveiled. For the dealers, there was ample entertainment. The event also saw the channel partners being gifted white goods for their contribution to sales, with the topmost award being Nissan Terrano
Lifetime Achievement Award to My Home Group Chairman
Dr. J Rameswar Rao, Chairman, My Home Group has been awarded “Lifetime Achievement Award” in the Marketing & Brand Leadership instituted by CMO Asia in the Golden globe tiger Sumit 2016 held on 11th of April 2016 at Kuala Lumpur City, Malaysia.
He has been recognized for his exemplary work done in marketing, brand leadership, CSR, social innovation and education across leadership levels over last three decades.
Dr J Rameswar Rao’s Maha Scholar
Maha Cement continues its association with Pro Kabaddi League
MAHA CEMENT once again got associated with team Telugu Titans in Star Sports Pro Kabaddi League Season III.
The team jersey and logo was unveiled at the function organized by My Home at Visakhapatnam on 28th of Jan 2016. Maha Cement Team, Telugu Titans players, Dealers along with their families was part of the Jersey launch.
The company’s efforts towards promoting this grassroots sport have been well appreciated. A large number of channel partners were taken to stadium across the country to witness the matches.